RFM segmentation allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value. Like other segmentation methods, RFM segmentation is a powerful way to identify groups of customers for special treatment. RFM stands for recency, frequency, and monetary. Finally made a dashboard in google data studio. You can check it out. [RFM Segmentation Dashboard](https://datastudio.google.com/u/0/reporting/794d04ee-f2cc-4acc-9798-967)