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Ma. Shaina Santiago

Data Analyst

Based in Quezon City, Philippines

About

Hi, I’m Shaina! I’m currently a Data Analyst at PalawanPay (PPS-PEPP Financial Services Corporation), with prior experience in Supply Chain Customer Service analytics at Coca-Cola Europacific Aboitiz Philippines. I hold a B.S. in Industrial Engineering (Cum Laude) from the University of the Philippines Diliman. Within my portfolio, you’ll find a selection of projects showcasing my experience in end-to-end dashboard automation, SQL data modeling, Power BI development, and analytics. These projects highlight a mix of real-world business solutions and technical data challenges I've tackled.

Skills

Projects

Experience

August 2025 - Present

Data Analyst - Business Intelligence Team

At PalawanPay, I build and maintain interactive Power BI dashboards that track key B2C metrics like user engagement, transaction trends, and feature adoption. Day-to-day, I use SQL and Amazon Redshift to query and structure large financial datasets into reporting models. Beyond core metrics, I develop frameworks and user segmentations to help teams make targeted, data-backed decisions. I especially enjoy turning repetitive, manual reporting into self-service dashboards—making it easy for stakeholders to explore high-level performance or dive deep into transaction-level detail.

March 2024 - July 2025

Data Analyst - Supply Chain Customer Service - Coca-Cola Europacific Aboitiz Philippines

As a Data Analyst in CCEAP's Supply Chain Customer Service Group, I managed and generated reports tracking critical KPIs such as Case Fill Rates, OTIF, and PO Monitoring, ensuring data integrity across dashboards and databases. I also lead initiatives to design and implement new reports to drive actionable insights. I’ve streamlined reporting processes by automating workflows using Excel Macros, Power Query, and SAP GUI Scripting, enabling efficient and accurate insights for weekly reviews, S&OE meetings, and leadership presentations. Additionally, I also collaborate with internal and external developers to migrate reports into interactive Power BI dashboards, enhancing accessibility and analysis.

July 2023 - Sep 2023

Field Observer for a Merchandiser Activity-based Optimization Study for Unilever PH

Meticulously gathered precise data on the duration and actions involved in various merchandising activities, utilizing keen observational and recording abilities. This process not only enhanced my understanding of retail operations but also provided valuable insights about the merchandising processes.

Sep 2022 - Jan 2023

Analytics & Insights Department Intern - Customer Success (NielsenIQ)

Supported daily operations in meaningful retail measurement projects and client requirements, encompassing tasks such as Data Preprocessing and creating Data Visualizations. Developed business and analytical skills through data-driven analysis, deriving market insights, and identifying trends within the FMCG and retail industry.

June 2022 - July 2022

Summer Intern for Client Success (Dashlabs.ai)

Delivered proactive technical and customer support to establish and maintain close partnerships with the company's clients. Proficiently managed data utilizing the Dashlabs.ai Core Platform and executed NoSQL database (MongoDB) operations.

Education

2018 - 2023

BS Industrial Engineering - University of the Philippines Diliman

Graduated as Cum Laude

2012 - 2018

STEM - Quezon City Science High School

Graduated with Honors