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Sethuraman B

Analyst

Based in Chennai,India

About

As a passionate Analyst fresher, I specialize in creating impactful dashboards, reports, and performance-related insights. With a dual specialization MBA in Marketing and Operations and a bachelor's degree in Mechanical Engineering, I have a holistic understanding of business requirements. Leveraging my skills in data analysis and business analysis, I translate these requirements into actionable insights and operational dashboards, ensuring clear communication and improved efficiency. With over 2 years of experience in Sales and Marketing in the FMCG sector, I bring valuable industry knowledge. I am driven to utilize data to foster innovation and deliver tangible results, eager to contribute to any team or project's success.

Skills

Projects

Experience

2023

Business Analyst Intern @ KultureHire

As a Business Analyst, I'm currently involved in a challenging project that aims to understand the career goals of Gen-Z individuals in India. My responsibilities include collaborating with the project owner, conducting extensive market research, documenting analysis requirements, assessing data sources, collecting and ensuring accurate data, cleaning and standardizing data, developing hypotheses, generating insightful analysis reports, designing interactive dashboards, and presenting research findings and recommendations. This role demands a strong combination of research, data analysis, and presentation skills. The project provides valuable insights into Gen-Z career aspirations, enabling informed decision-making and strategic planning within the organization.

2023

Accenture Virtual Internship Forage

This is a case study of a virtual internship program with Accenture on Forage. As a Data Analyst, I gained practical experience working with Social Buzz, a company founded by former engineers from a social media conglomerate in London and San Francisco. Social Buzz focuses on anonymous user reactions to content, with over 100 types of reactions. Their rapid growth necessitates assistance with managing and analyzing large amounts of unstructured data. Accenture is conducting a 3-month project to 1. Audit its big data practices, 2. Provide IPO recommendations, and 3. Analyze popular content categories.

2023

TATA Data Visualisation: Empowering Business with Effective Insights

The Tata Virtual Internship with The Forage offered a practical application of data analysis skills within a real-world context. Tata, a respected multinational conglomerate, served as the internship company, known for its diverse operations and commitment to social responsibility. The dataset, Online Retail, was prepared in Excel, and analysis tasks included framing business scenarios, drafting relevant questions for the CEO and CMO, selecting appropriate visuals, creating effective visualizations, and summarizing findings in a presentation. Key insights included promising revenue trends during "–Best" months, potential expansion opportunities in Ireland, and varying contributions of top customers.

2023

Power BI Virtual Case Experience

In response to a request for assistance from a telecom client focused on diversity and inclusion, PwC Switzerland acknowledges the importance of a diverse workforce and aims to address the challenge of improving gender balance at the executive management level. Strategy, awareness, education, analytics, and inspiration are identified as crucial elements in achieving this goal. Calculations such as the number of men and women, employee promotions, turnover, and performance ratings for men and women can be used to define appropriate key performance indicators (KPIs). The task involves creating a dashboard reflecting these KPIs and providing recommendations via email to the engagement partner.

Education

2014-2018

Bachelor of Engineering

Mechanical Engineering

2020-2022

MBA

Dual Specialization in Marketing and Operation