Senait Gugga | Data Analyst | SQL, Excel, Power BI & Tableau | Turning Data into Actionable Business Insights

Senait Gugga

Data Analyst | SQL, Excel, Power BI & Tableau | Turning Data into Actionable Business Insights

Based in Addis Ababa, Ethiopia

About

I’m a data analyst with a Computer Science background and hands-on experience using SQL, Excel, Power BI, and Tableau to transform raw data into clear business insights. I have completed five end-to-end analytics projects across SaaS, finance, healthcare, electric vehicles, and sports. My work includes data cleaning, SQL analysis, KPI reporting, interactive dashboard development, churn analysis, revenue analysis, and customer-risk segmentation.

Skills

Projects

SaaS Revenue & Churn Analysis

End-to-end SaaS revenue and churn analysis using Excel, SQL Server, and Power BI, covering churn drivers, MRR trends, unit economics, and at-risk customers.

Healthcare Clinic Patient & Diagnosis Analysis

An end-to-end healthcare data analysis project examining patient demographics, diagnosis patterns, visit utilization, and commonly performed procedures.

NBA Player Stats — Who's the Real MVP?

An Excel and SQL analysis of NBA player statistics from the 1996–97 through 2022–23 seasons. The project explores player performance, efficiency, era trends, team success and data-driven MVP selection.

Horizon Financial Group — Loan Default Risk Analysis

This project analyzes 601 personal loans issued during 2024 and 2025 to identify the borrower and loan characteristics most associated with default. The analysis was completed using Excel and SQL Server, with the goal of recommending data-driven underwriting thresholds.

Analyzing U.S. Electric Vehicle Market Share

An end-to-end data analysis of 2023 U.S. vehicle registrations and EV charging infrastructure, built with Excel, SQL Server, and Tableau Public.

Experience

2025

Data Analyst at Doveka Group

Data Analyst

Education

2020-2023

Bsc in Computer Science

Studied Computer Science