Sam Valle | Journeyman Data Analyst

Sam Valle

Journeyman Data Analyst

Based in Brooklyn, NY

About

Hi, I'm Sam. I've spent over a decade as a Sales and Business Development professional working across digital advertising, branded content, and sports entertainment. I've had a nagging desire to dive into data analytics throughout my career and was able to make that a reality this past year. I strive to bring the perspective of a battle tested salesperson and client partner to the art of discovering insights and delivering a-ha moments.

Skills

Projects

Bellabeat Case Study - Google Capstone Project

Fitbit Data analyzed for a fictituous competitive company as part of my Coursera Google Data Analysis Capstone Project. Product feature and marketing recommendations driven by user behavior insights.

Time On The Job: Dynamics between experience and performance among elite professional athletes

Leveraging a comprehensive data set of athletes across 5 major sports over 30 years, I explored how important "on the job" experience was to success. Discover when athletes hit their peak in different leagues as well as exceptional cases of breakout rookies and late bloomers.

U.S Excess Defense Articles Analysis

Using a dataset from the Defense Security Cooperation Agency spanning 10 years of Excess Defense Article (EDA) activity, this visualization explores the primary agencies, items, and recipients of the program.

Experience

2019-2023

VP, Business Development @ Five Iron Golf

Founding corporate team member charged with architecting a Sales & Partnerships department that generated $750k in incremental revenue through original sponsorship, event, and corporate membership products. Led all recruiting, training, and sales operations of Events department, growing it from 3 to 15 employees and achieving a 500% increase in revenue over a 4 year period despite COVID Crafted executive level summaries using Excel and Tableau to shape strategic imperatives, aid in financial forecasting, define pricing schemes, and track progress towards KPIs

2015-2019

Digital Sales Manager @ Meredith (now DotDash Meredith)

Forged deep strategic relationships with Fortune 500 brands and their media agencies to execute over $3MM of digital advertising campaigns leveraging a premium portfolio of properties and innovative ad tech/data products. Improved client reporting introducing advanced Excel functions such as VLOOKUP’s, Pivot Tables, and Conditional Formatting

2013-2015

Supervisor, Digital Investment @ PHD (Omnicom Media Group)

Planned, executed, and optimized over $5MM of digital media investment on behalf of key agency clients including Starbucks, Humana, PPG, and 3M.

Education

2008-2011

B.A Economics @ SUNY Geneseo

Sociology Minor / Cum Laude / Omicron Delta Epsilon - Economics Honor Society

2023

Google Data Analysis Professional Certificate

Coursework included data cleaning, visualization, analysis, and presentation using Excel, SQL (BigQuery), R (PositStudio), and Tableau