2023

Data Analyst at KPMG (Virtual Internship)

Assessed the quality of the data provided by Sprocket Central Pty Ltd and identified several data quality issues, explored the cleaned data to identify trends and patterns. Discovered that most Sprocket Central Pty Ltd's customers were middle-aged, female, and lived in New South Wales and the most popular products were bikes and cycling accessories. Developed a model to predict which of the 1000 potential customers Sprocket Central Pty Ltd should target. The model was based on several factors, including age, gender, location, and product interest.

2021 - 2023

Digital Marketer

I have had the opportunity to work on several projects that allowed me develop my skills in digital Marketing, and conducted a sentiments analysis of client’s website. Key Responsibilities • Analyzed the impact of marketing campaign on customer acquisitions for financial service company. The result showed that the campaign led to a 15% increase in new customer acquisitions, with total of 1,000 new customers acquired. • Collaborating with cross-functional teams, including designers, product managers, and account managers, to ensure that content supports the overall marketing goals and objectives - meeting with the team an average of 2 times per week. • Optimizing content for search engines and measuring its effectiveness using analytics tools and metrics

2015 - 2022

CREATIVE WRITER / EBOOK WRITER

Key Responsibilities • Written over 500 articles and eBooks, ranging from 2,000 to 10,000 words • Published work on various platforms, including niche blogs and major websites • Expertise in copywriting and marketing, increased clients' conversion rates by up to 50% • Strong track record of delivering exceptional content to clients

2023

Accenture North America Data Analytics and Visualization

Social Buzz is a fast growing technology unicorn that need to adapt quickly to its global scale. Accenture has begun a 3 month POC focusing on these tasks: An audit of Social Buzz's big data practice, Recommendations for a Successful IPO, Analysis to find Social Buzz's top 5 most popular categories of content