Jan 2021 - Jul 2023

Data Scientist, Accenture AI

- Spearheaded a team of 5 to build end-to-end models using Generalized Linear Mix Regression methodology (Market Mix Modelling - MMM) to quantify the impact of media exposures and spends across 12+ brands in EU zone. - Optimized media spends of $20M+ across channels and brands, resulting in a 20% increase in YoY ROI and a significant 15% boost in incremental volume and provided recommendations that drove a remarkable maximization of net revenue contributing to a $2.5M+ revenue uplift. - Achieved 30% improvement in the effectiveness of marketing spends across multiple campaigns and media flighting for target brands through media budget allocation which further resulted in enhanced campaign performance, augmented brand visibility, and a substantial growth in key performance metrics.

Jan 2020 - Dec 2020

Data Analyst, MedTourEasy

- Formulated a blood donation prediction model using RandomForest Regressor, resulting in a 20% improvement in R2 score compared to the baseline model which helped enable precise forecasting of the number of individuals donating blood within a given time. - Developed comprehensive dashboards utilizing Power BI to analyze and track KPIs, resulting in 15% increase in blood donation campaign efficiency and 12% boost in donor acquisition. - Obtained exceptional results by conducting statistical analysis, generating detailed reports, and leveraging measurable outcomes to uncover valuable trends.

Jun 2019 - Dec 2019

Business Analyst Intern, EPG Strategy and Consulting

- Worked on pre-processing and data cleaning of data raw using MS Excel. - Created a dashboard summarizing the parameters considered to analyze performance of KPIs implemented using Power BI.

Jan 2018 - Apr 2019

Vice President - Human Resources, EdForAll

- Part of a team of 6 to open two centers in Vellore. - Managed the timetable and allocated slots for a team of 90 volunteers. - Conducted and scheduled interviews for potential candidates to join the organization.

Feb 2017 - Apr 2018

Head of Event Management, Entrepreneurship Cell

- Managed and organized the E-Summit 2018 hosted by Entrepreneurship Cell in affiliation with Vellore Institute of Technology; 3 participating start-ups received funding. - Involved in generating leads (Delegates) from corporations and the related personnel to join the conference along with making feedback calls to various experts.