Prang Tongkumgoon
Based in Bangkok, Thailand
About
Hello! I'm Palm and I'm looking for marketing analyst or data analyst job. While new to the analyst field, I've been proactive in building my capabilities through projects, and I'm confident I can apply my knowledge to generate valuable insights that drive business decisions.
Skills
Projects
Experience
2021 - 2022
Online Creative at Somjai Biz Group
Analyzed sales data to determine high-performing products for social media content development.
2022-2023
Digital Marketer at Rocket Digital Thailand
Leveraged data from Facebook Ads and Google Ads to inform strategic recommendations for improving ad performance and achieving marketing goals. Provided clients with ad performance reports including key metrics and scorecards.
2023-2024
MBA Guaduate Student at Chiang Mai University
Implemented an online survey to gather quantitative data, followed by data cleaning and preparation. Employed descriptive and inferential statistical analyses, including mean, crosstab, t-test, and one-way ANOVA, to examine the data and analyze customer behavior and the relative importance of online marketing mix. Developed marketing strategies and solutions to key stakeholders based on the research findings.
Education
2016 - 2020
Interior Architecture at Thammasat University
Bachelor's in Interior Architecture with a focus on space planning, design thinking process, ergonomics, graphic and presentation. Business knowledge and project management are also valuable additions to the program.
2022 - 2024
Business Administration at Chiang Mai University
Master's in Business Administration (MBA) with a focus on Business Operations, Economics, Marketing, Accounting, and Finance. Data analysis, statistics, and international business are also valuable additions to the program. (GPAX 3.89)