2023-2026

Sales Planning Analyst at e& Etisalat

• Built automated Power BI dashboards for senior leadership, enabling real-time tracking of sales performance, account growth, revenue trends, target achievement, and pipeline health. • Analyzed commercial performance across 300+ enterprise customer accounts using Microsoft Dynamics CRM data to monitor pipeline, revenue development, and account growth opportunities. • Designed and deployed automation workflows for recurring reporting tasks, cutting processing time by 40%. • Partnered with Sales, Finance, and Business teams to evaluate commercial performance and flag business risks, contributing to a 20% improvement in customer revenue. • Developed and maintained Power BI reporting solutions using SQL, DAX, and Power Query, incorporating data validation checks to improve consistency.

2022-2023

Data Analyst at Peopleblox

Constructed and upheld robust data pipelines, employing Databricks and S3, to seamlessly extract, transform, and load diverse data sources such as databases, spreadsheets, and APIs. Crafted SQL queries to effectively join, extract, and transform data, catering to the needs of BI visualization tools like Tableau. Introduced an A/B Testing tool, facilitating projection testing and real-time performance monitoring against predefined goals. Pioneered a Python-driven LTV prediction model, enhancing LTV accuracy by an impressive 10%. Skillfully leveraged tools such as Python, SQL, VBA, Data Modeling, Descriptive Statistics, and Alteryx to execute these initiatives.

2020-2022

Data Analyst at Litmusblox

Managed A/B testing for ad creatives and copy, yielding a 15% boost in click-through rates (CTR) for the new ad variant. Defined and tracked vital company KPIs, spanning revenue, customer acquisition, and satisfaction. Employed advanced statistical analyses to detect significant shifts in performance metrics, revealing a noteworthy 15% surge in user retention. Optimized reporting procedures to provide precise and current financial insights to key stakeholders.