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Pakapaun (Penny) Sharoonsiripan

MS in Business Analytics Candidate at Isenberg School of Management | UMass Amherst

Based in Boston, MA

About

I am a Business Analytics graduate student with experience in retail, consulting, and entertainment. I am skilled in data analysis, visualization, and improving processes, using tools like Power BI, Tableau, SQL, Python, and R. With a strong background in both Business Analytics and Industrial Engineering, I am passionate about using data to solve problems and provide business insights. I enjoy turning data into practical solutions and look forward to contributing to meaningful projects.

Skills

Projects

Experience

May – August 2024

CRM Campaign Insights Intern at Six Flags

I optimized post-performance data to enhance engagement and analyzed customer data for audience segmentation and promotional strategies. I developed dashboards that integrated external data to accelerate decision-making and automated workflows, improving data accuracy and efficiency.

January – April 2023

Data and Technology Advisory Trainee at KPMG International

I established a knowledge-sharing platform to improve data fluency among employees and conducted research on customer experience data, presenting key findings to leaders in the financial services and insurance sectors. Additionally, I developed employee evaluation dashboards that provided actionable insights to support strategic goals and enhance performance across the organization.

June - November 2022

Data Analyst Trainee at CP ALL Plc.

I developed an optimized delivery model for convenience stores, improving operational efficiency. Additionally, I collaborated with the project manager, applying Agile principles to complete multiple projects, enhancing business analytics and refining KPIs.

Education

2019-2023

BEng in Industrial Engineering at Chulalongkorn University

Operations Management; Operations Research; Business Accounting; Industrial Cost Analysis and Budgeting; Simulation Programming; Computer Programming (Python); Computer and IT (SQL and HTML)

2023-Present

MS in Business Analytics at University of Massachusetts Amherst

Business Intelligence and Analytics; Data Management; Statistics for Business; Data Science for Business; Spring 2024: Data Mining in Business; Business Application Development (Python); Data Visualization; Project Management; Business and AI; Data Analytics in Social Media (R)