Nitin Shivakumar
MS in Data Science at SUNY Buffalo
Based in Buffalo, NewYork
About
Data-driven Business Analyst with a specialization in Data Science. Proficient in market mix modeling and segmentation strategies for the life science industry. Skilled in Python, SQL, and PySpark, with a strong background in healthcare analytics. Worked on Market Mix Modelling(MMX) projects. Experienced in implementing various clustering approaches, including Latent Clustering and tsKmeans, to enable accurate HCP segmentation. Successfully optimized variable transformations to enhance modeling outcomes. Proficient in modeling techniques such as OLS regression, Generalized Linear Mixed effect modeling, and Recursive least square modeling. Accomplished in calculating ROI and MROI using spending structure. Holds a Master's degree in Engineering Science (Data Science).
Skills
Projects
Experience
Dec 2021 - Dec 2022
Business Analyst (Data Science) at Genpact
Market Mix Modelling Research Project-(Life Science Analytics) : • Provided different clustering approach like (Decile Clustering, Latent Clustering, RFM segmentation , Rules based clustering, tsKmeans , DTW etc.) for proper segmentation of HCP’s • Successfully optimized variable transformation technique on the clustering output for further modelling. This includes (gamma transformation, log transformation, mean scaling transformation) • Implementation of Modelling Techniques for Market Mix like – Mixedlm techniques, OLS regression, Generalized Linear Mixed effect modelling, Recursive least square modelling, Relative weight analysis. • Calculating ROI and MROI using spending structure. • Completion of Pyspark production architecture to complete all 4 task within ~30 min
Oct 2020 - Nov 2021
Customer Success Analyst at Aptean
➢ Troubleshooting the product issues, raised by the customers. ➢ Communicating between the Manager, the clients and working with R&D. ➢ Analyzing the data driven from the Salesforce to maintain KPI metrics. ➢ Working on Salesforce frontend in order to manage the customer tickets. ➢ Creating knowledgebase articles for the issues resolved
Education
Jan 2023 - May 2024
MS in Data Science at SUNY Buffalo
• Numerical Mathematics for Computing • Probability Theory • Programming and Database Fundamentals • Statistical Learning and Data Mining I • Statistical Learning and Data Mining II • Data Intense Computing • Data Model Query Language • Introduction to Machine Learning Skills: R (Programming Language) · MATLAB · Computational Mathematics · Python (Programming Language) · Data Science · SQL