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Tuba Najam

Business Strategy | Data-Driven Insights | TOPIK - 6

Based in Seoul, South Korea

About

As a Global Korea Scholarship recipient, I recently graduated with a BBA from Korea University, specializing in business analytics. I’ve built a strong foundation in business analysis, marketing strategy and business development, using tools like Python, SQL, Radiant, and Excel to turn data into actionable insights. At Terabiotech and Miridih, I focused on global market research and business expansion, while at PokitPal, I worked on partnership management and cashback offers. These experiences have helped me better analyze trends, develop strategies, and execute impactful projects. Fluent in Hindi and English with working-level proficiency in Korean, I’m now seeking opportunities where I can combine my marketing expertise, analytical and strategic thinking towards business growth.

Skills

Projects

Experience

2024.01-2024-08

Marketing & Admin Intern

Results: - Launched 15 new cashback brand partnerships, increasing sales by 20%. - Surpassed 130% of target reach through social media and email marketing campaigns. Role: - Collaborated with global brands to plan promotions and analyze campaign performance. - Verified cashback offers and managed data across affiliate platforms (Rakuten, Commission Factory, Impact). - Created email and social media campaign content; prepared post-campaign reports. (Personal contribution: 50%)

2024.10 - 2025.01

Global Business Development

Results: - Researched 20+ potential Indian partners and established 3 collaborations. - Designed a plan for 1,000 localized templates and achieved 95% feedback reflection rate from users. - Proposed 5 marketing message improvements based on survey and interview insights from 50+ local users. Role: - Conducted research on India’s MSME and freelancer design market; proposed localization strategy reflecting cultural insights. - Led user research and developed localized content and templates. - Coordinated communications and partnership activities with Indian startups and design agencies. (Personal contribution: 85%)

2025.04 - 2025.08

Global Sales Strategy Associate

Achievements: -Sourced and initiated partnership discussions with 12 leading U.S. supplement brands; produced 3 competitive benchmarking reports on top-performing brands. - Achieved an 85% internal approval rate for new brand proposals; insights integrated into BoneScience’s new product planning. - Built an influencer database (100+) and developed initial segmentation and targeting strategy for Amazon market entry. Role: - Conducted market research and trend analysis on the U.S. nutraceutical industry. - Managed communication and proposal creation for global brand partnerships. - Designed global communication strategy and tone of voice for BoneScience brand. (Personal contribution: 90%)

Education

2021 - 2025

Bachelors of Business Administration (Business Analytics) at Korea University

- Received a fully funded scholarship for the whole duration of 4 years. - Major: Business Administration [GPA – 4.1/4.5] - Specialization: Business Analytics