What you'll build
| Deliverable | Audience | Where it lives |
|---|---|---|
| Python notebook (full analysis) | Technical hiring managers, senior analysts | GitHub repo |
| Charts (monthly trends, category mix, weekly patterns, cancellations) | CMO, stakeholders, hiring managers | Google Drive + GitHub repo |
| 6-slide stakeholder deck | CMO / board meeting | Google Drive + GitHub repo |
Clean dataset (online_retail_clean.csv) |
Future analysts, colleagues | Google Drive |
| GitHub repo with README | Recruiters, hiring managers | GitHub (public) |
| README: findings, limitations, next steps | Recruiters + future colleagues | GitHub repo |
| LinkedIn post | Data professionals + recruiters |
Each deliverable has a different audience. The deck is for the CMO, plain language, business implications only. The README is for recruiters and future colleagues, findings, limitations, next steps. The notebook is for technical reviewers, decisions explained, code documented.
The brief
“The CMO wants to understand what drove our best and worst performing months last year. She's presenting to the board on Thursday. I need something she can actually use. Not a data dump, a story. Can you have something by Wednesday?”