CHAPTER 00 OF 07

Project brief & setup

⏱ 35 min 📺 Video + setup

What you'll build

Deliverable Audience Where it lives
Python notebook (full analysis) Technical hiring managers, senior analysts GitHub repo
Charts (monthly trends, category mix, weekly patterns, cancellations) CMO, stakeholders, hiring managers Google Drive + GitHub repo
6-slide stakeholder deck CMO / board meeting Google Drive + GitHub repo
Clean dataset (online_retail_clean.csv) Future analysts, colleagues Google Drive
GitHub repo with README Recruiters, hiring managers GitHub (public)
README: findings, limitations, next steps Recruiters + future colleagues GitHub repo
LinkedIn post Data professionals + recruiters LinkedIn
💡
Tip

Each deliverable has a different audience. The deck is for the CMO, plain language, business implications only. The README is for recruiters and future colleagues, findings, limitations, next steps. The notebook is for technical reviewers, decisions explained, code documented.

The brief

M
Your Manager
“The CMO wants to understand what drove our best and worst performing months last year. She's presenting to the board on Thursday. I need something she can actually use. Not a data dump, a story. Can you have something by Wednesday?”
◷ Wednesday

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