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Paa Kwasi Amoah Apau-Danso

Data & Analytics Professional | Applied Data Science, Research & Business Insights

Based in Accra, Ghana

About

I am a data and analytics professional with experience turning complex datasets into actionable insights across various industries, including, but not limited to healthcare, finance, FMCG, and technology-driven environments. I enjoy applying analytical and computational methods to solve real-world problems, improve processes, and support data-driven decision-making. I thrive at the intersection of data, strategy, and impact, and I am always looking for opportunities to learn, grow, and contribute meaningfully to teams and organisations. I am passionate about using data to drive efficiency, innovation, and better outcomes.

Skills

Projects

Experience

January, 2021-December, 2022

Research Assistant at Noguchi Memorial Institute for Medical Research

Research Assistant at the virology department responsible for diagnostic COVID-19 testing.

Oct, 2024 - Present

Virtual Data Analysis Intern in Festman Data Accelerator Program

▪ Cleaned, organized and analyzed data for different projects individually and as part of a group. ▪ Prepared and presented Power BI dashboards weekly. ▪ Peer-reviewed dashboards presented by colleagues weekly. ▪ Completed the Accenture North America Data Analytics and Visualization and PwC Switzerland Power BI job simulations on the forage virtual internship platform, which entailed cleaning, modelling and analyzing several datasets to uncover insights and visualizing this data through the creation of Power BI dashboards.

Nov, 2024 - Present

Data & Analytics Intern at Stanbic Bank Ghana

▪ Conducted a competitor analysis spanning network distribution, digital entrenchment, availability of self-service, pricing and social media sentiments among 16 banks to identify business opportunities. ▪ Analyzed point of interest data to determine the proximity of bank branches and ATMs to over 2000 points of interest.

2025-Present

Data Analyst at SumsureIQ

▪ Lead end-to-end analysis of FMCG market datasets, delivering structured market intelligence reports for major clients with clear KPI frameworks and exception-flagging logic. ▪ Apply data mining and exploratory data analysis on large multi-channel datasets (sales, pricing, distribution) to identify trends, anomalies, and growth opportunities. ▪ Develop and maintain Power BI dashboards and KPI monitoring frameworks to support data-driven decision-making across commercial teams. ▪ Conducted exploratory analysis of the hawker retail channel, uncovering distribution, pricing, and sourcing patterns that led to the channel's inclusion in performance monitoring. ▪ Conduct competitor benchmarking and geographic (POI) analysis to inform product positioning and go-to-market strategies.

Education

May, 2023-Aug, 2024

Data Science Certification from Explore AI & ALX Africa

January, 2022-Date

Msc. in Genetic Counselling from the University of Ghana

2015-2019

Bsc. in Biochemistry, Cell and Molecular Biology from the University of Ghana

Sept, 2024 - May, 2025

Applied Data Science Lab at WorldQuant University