How Can Bellabeat Play It Smart? - Case Study

Goal: Help Bellabeat, a manufacturer of fitness products for women, develop new marketing strategy; Solution: Perfomed analysis on historical dataset and relevant smart device data. Recommended adding a new feature that will help users manage their time, and include men in the target market

How Does Cyclistic Navigate Speedy Success? - Case Study

Goal: Help Cyclistic, a bike-share company, develop a marketing strategy aimed at converting casual riders to annual members; Solution: Processed, analyzed, and visualized historical dataset to gain insights. Recommended an annual event in which annual members have a huge discount

Salifort Motors: HR Analytics

Goal: Analyze HR data to come up with insights on how to improve employee retention; Solution: Results show a huge portion of the employees are overworked so it was recommended to conduct company-wide and team-wide retrospectives and discussions to understand and address issues with company culture

Interconnected Paths to Prosperity and Longevity

This case study explores the intricate relationships and correlations that exist among a diverse set of development indicators across countries with a focus on a fundamental aspect of human well-being: life expectancy. Various machine learning techniques were employed to predict life expectancy.

Electronic Store Data Analysis

Task is to analyze sales data to gain valuable insights into the business. Utilized unsupervised machine learning algorithms to conduct customer segmentation and provide tailored marketing recommendations for the company.