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Judith Adeti

Campaigns Specialist/Aspiring Data Scientist

Based in Ghana

About

I graduated from the University of Professional Studies with a Bachelor of Business Administration. Currently, I work with Vodafone Ghana as a Campaigns Operations and Execution Specialist. I'm a tech enthusiast hence, pursuing a program in Data Science and AI Career Essentials with ALX Africa. I am well experienced in Data Analysis and Visualization, Customer Segmentation and Go-to-market Strategy planning and execution. I am open to jobs in the Telecommuncation, Technology, Fintech Industries in the field of Marketing, Digital transformation, Human Resource or Management Information Systems.

Skills

Projects

Experience

2019-2020

Human Resource Graduate Trainiee at SLB

Managed over two hundred employees at the Takoradi Base, providing real-time support to employees (both local and expatriates). I assisted in hiring, orientation and training of new recruits and staff. Managed payroll and Social Security fund processing. Organized employee development and engagement programs. I was also in charge of acquiring employee travel documents and work permits and ensuring employee welfare.

2020 - date

Campaigns Operation and Execution Specialist

Developed and executed CVM strategies to drive customer value and meet business targets, achieving 20% growth in overall CVM revenue. Creation and execution of campaigns within agreed timelines. Conducted in-depth segmentation analysis on inactive customers for Win-back Campaigns, resulting in 18% churn reduction. Collaboration with product owners and other stakeholders for campaign planning and execution Gathering of business requirements and translating them into feasible campaigns Established agreements with 3rd party campaigns platform vendors, resulting in costeffective campaigns and maximum ROI. Developed new dashboards for tracking Campaign Performance KPIs and keeping records of all campaign related documents. Developed new customized CVM BTL offers to serve segmented subscribers.

Education

2015-2019

Bachelor of Business Administration at University of Professional Studies, Accra

Business Statistics, Accounting, Finance, Marketing, Management, Leadership, Entrepreneurship

2021 -2023

MBA in Management Information System at University of Ghana Business School

Management, Business Intelligence, IS Anlysis and Design, Software Engineering, IT policy and Strategy, Advanced Strategic Management, Project Management.