Joel Obafemi | Data Analyst

Joel Obafemi

Data Analyst

Based in Abuja, Nigeria.

About

A results-driven Data Analyst with a proven track record of driving significant growth and engagement in diverse industries through data-centric strategies. Generated over 2.5 million organic traffic for the Celo Foundation and onboarded over 600 developers into the Celo ecosystem, a Layer 1 blockchain platform. Boosted email revenue from £1,000 to £8,000 in just 30 days for a London-based startup coffee brand and contributed to over 50% of the company's email revenue. Led a major product launch campaign at a Canada-based supplement brand which resulted in over $50,000 in revenue within 30 days.

Skills

Projects

Moonwell Q2 Analysis

How Reserve Auctions and Smart Governance Created DeFi’s Most Sustainable Staking Model.

CoW Protocol Analysis on Dune

This dashboard offers a comprehensive view into the health and dynamics of CoW Protocol — from month-on-month user retention trends to detailed breakdowns of order types across the protocol.

Seamless Protocol Analysis on Dune

An in-depth analysis of Seamless Protocol on the Base network using Dune Analytics

Breaking Down MEV Sandwich Attacks on Solana

A step-by-step analysis of 82,000 sandwich attacks, 78,800 victims, and how one MEV bot extracted 7,800 SOL in just 30 days.

BlazeStake on Solana

A breakdown of BlazeStake's growth in Solana's liquid staking economy. This research provides insight into the concept of staking and also analyzes BlazeStake's liquid staking token (bSOL) - one that boasts more on-chain liquidity than any other Solana LSTs.

Helium Mobile User Analysis

This dashboard offers a comprehensive look at Helium Mobile subscriber behaviour. It features a cohort retention analysis, tracking the loyalty of prepaid subscribers and showing how many stay subscribed for over a month.

Hivemapper Network Analysis

Imagine a world where every drive you take contributes to mapping the globe. That's the reality of the Hivemapper Network, a groundbreaking initiative launched in November 2022. This dashboard offers insight on $HONEY mints and burn, and Hivemapper weekly rewards.

Fren Pet on Base

Fren Pet is an incremental idle game on the Base blockchain where players upgrade pets to unlock features, earn $pGOLD, and claim a larger share of ETH generated by the ecosystem. This project explores user activity, in-game metrics, staking activities, and token distribution.

Foresight Pharmaceutical Sales Analysis

This project captures my passion for pharmacy and marketing. It sums up why I delved into data analytics as it allows me to enjoy the best of both worlds. In this project, I provided a comprehensive strategy to improve sales performance, enhance customer satisfaction and regain market dominance.

Coffee Sales Analysis

The project analyzes the sales trends, customer preferences, and country-specific sales performance to identify areas for growth, opportunities for optimization and to strategize marketing efforts.

My 2023 Spotify Trend

This is an interactive Tableau dashboard of my Spotify listening habit for 2023.

Experience

December 2022 - December 2023

Marketing Analyst at Eating In London

Leveraged data captured to create a personalised experience that turned customers into brand advocates. Resulted in the acquisition of 30,000 new customers within a year. Collaborated with restaurant and bar owners to optimise their customer acquisition strategies. Increased their customer base by 15%. Designed a data-centric customer retention strategy for Eating In London. Increased VIP membership acquisition by 20% within six months.

April 2022 - May 2023

Email Strategist at Balance Coffee, London

Designed and executed a bespoke and data-centric email marketing strategy for a London-based start-up. Resulted in a significant boost in email revenue from £1,000 to £8,000 within 30 days. Increased customer retention by 30% through tailored email automation and advanced customer segmentation strategies. Employed advanced analytics for campaign optimisation, leading to a substantial increase in email campaign revenue by 45%.

February 2021 - March 2022

Email Marketer at First Day - Austin, Texas

Implemented a data-centric acquisition strategy to enable customer segmentation and personalised customer journey. Generated $10,000 for the welcome email within 30 days. Adopted a data-driven approach to analyse and interpret customer behaviour. Leveraged these insights to increase customer retention by 30%. Formulated data-informed marketing strategies for a diverse product range and customer segment. Resulted in a 50% increase in email campaign revenue.

January 2020 - February 2021

Email Marketing Specialist at JYM Supplements, Canada

Utilised customer insights captured for a major product launch to generate over $50,000 in revenue within the first 30 days. Employed CRM tools and analytics to refine retention strategies and improve subscription rate by 15%. Leveraged data analytics for email campaign strategy, including A/B testing to increase customer engagement by 25% and generate $15,000 in email campaign revenue.

Education

2019-2023

Bachelor of Pharmacy (B Pharm) at Obafemi Awolowo University

Took a 5-year course in pharmacy school across 6 major departments within the faculty namely; Pharmacology, Clinical Pharmacy and Pharmacy Administration, Pharmaceutical Chemistry, Pharmaceutical Microbiology, Pharmaceutics, and Pharmacognosy.