2019-2022

Marketing Pro at Meta

- Implemented marketing strategy that helped 8000+ startups and businesses unlock their campaign performance using Meta Products. - Increased the adoption of Meta products in Sub-Saharan Africa by 65.2% - Develop the training curriculum and deliver consecutive training programs for new employees. - Tested, Monitored and Scale advertising channels (Facebook, Instagram and WhatsApp) to increase conversion. - Retain and grow business advertising revenue within the Meta family of apps.

2022-2023

Meta Account Manager at Ad Dynamo by Aleph

- Successfully developed and executed digital media sales strategies to maximize revenue and exceed sales targets. - Conducted market research and analysis to stay up-to-date with industry trends and competitor activities, and used this knowledge to inform marketing strategies. - Contributed to the development and implementation of marketing and promotional activities to raise awareness of the company's services and capabilities. - Develop training materials for monthly webinars on how to scale Meta advertising - Worked closely with other teams, such as creative and production, to ensure seamless delivery of campaigns.

2021 - 2022

Growth Marketing Manager at Spritz

- Tested, monitored, and optimized growth channels, resulting in 146% M-o-M growth on waitlist submissions. - Generated over 90k+ high-intent waitlists of users - Designed a marketing roadmap that reduce the average cost per acquisition by 94%. - Marketing effort led to securing a $100k investment fund from Equitable Innovations Accelerator and getting featured in Forbes.

2020 - 2022

Media Buyer at Digital Marketing Skill Institute

- Spearheaded data-driven PPC campaigns resulting in measurable average month-by-month revenue growth. - Implemented targeted PPC campaign strategies that resulted in a remarkable increase in registration for digital marketing training, surging from 25% to an outstanding 77%. - Implemented dynamic remarketing and retargeting campaigns, resulting in a 40% reduction in drop-offs and a 57% increase in referrals, significantly impacting retention and revenue growth. - Utilized data-driven insights and ongoing performance analysis to optimize campaign performance continuously. - Developed and implemented advanced targeting strategies, leveraging demographic, behavioral, and interest-based data, resulting in a 87% increase in ad engagement and a 20% boost in conversion rates.

2020 -2021

Digital Marketing Expert at Neu

- Validated customer psychology by synthesizing 800 psychometric profiles to best understand and gain insights into the emotions that drive user behavior. - Boosted revenue growth from 38.3% to an average of 107% monthly. - Generated over 127k+ mobile app installs

2015 -2017

Corporate Sales Executive at Future Concerns Nigeria Limited

- Unlocked new businesses and surpassed the sales target by 57.3% - Intelligent support for managing key accounts. - Boosted account retention by 30% - Implemented new business models that Increased customer acquisition