2019-2019

Market Research Intern at Edelman Data & Intelligence

o Conducted in-depth background research on over diverse and intricate topics, employing both qualitative and quantitative methodologies to gather relevant data and provide preliminary insights. o Preparing over 15 client research decks with data visualizations using Google Slides.

2019-2021

Market Research Analyst at Wakefield Research

o Assisted in overseeing every phase of strategic market research journeys for over 15 clients from survey inception to data delivery and results interpretation; as well as assisting more than 50 brands in achieving their public relations polling initiatives. o Drafting deliverables such as market research decks and white papers– data storytelling through the available context and data visualizations to inform the clients marketing strategy. o Analyzing qualitative data from over 20 customer interviews and 8 in-person focus groups to help the client understand customer intent and create customer personas to inform marketing strategy. o Analyzed and interpreted quantitative data daily from datasets using Excel, report daily key statistics and survey progress, leading to actionable insights