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CUSTOMER SPEND DASHBOARD

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About this project

Using XGBoost, Plotly and Streamlit to build a customer behavior dashboard. Perform exploratory data analysis (EDA) and Recency-Frequency-Monetary (RFM) analysis to derive insights from customer purchasing behaviors, Train XGBoost models to predict the amount spent and the probability to continue purchase from customers in the scope of 90 days, and Productionalize a solution for Marketing team using Plotly and Streamlit.