Ayush Meher | SQL & Python: Quantative Marketing Analyisis of Sales Data

Ayush Meher

Full-Stack Developer | Automation Specialist

Based in New York Metropolitian Area

About

I'm a Full-Stack Developer, Automation Specialist, and Data Analyst who bridges the gap between complex technical systems and business objectives. With deep expertise in payment processing systems—including ACH, RTP, Direct Deposit, and Instant Pay—I specialize in building automated workflows, ETL pipelines, and intelligent dashboards that transform raw data into actionable insights. My technical toolkit spans full-stack development (React, Redux, NextJS, FastAPI), cloud infrastructure (AWS), and advanced data analytics (SQL, PostgreSQL, Python, Looker Studio, Power BI). I thrive on solving challenging problems: whether it's reconciling millions in payment discrepancies, implementing CI/CD pipelines, or designing real-time webhook management systems with comprehensive validation controls.

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SQL & Python: Quantative Marketing Analyisis of Sales Data

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About this project

I used SQL, and Python to analyze Carvana's marketing data, focusing on user click data and sales attribution. By querying and processing data, I calculated key metrics such as Customer Acquisition Cost (CAC) and Return on Investment (ROI) for each marketing channel.