Anita Owens | Analytics Engineer

Anita Owens

Analytics Engineer

Based in Stockholm

About

Analytics Engineer & Senior Data Analyst with 8+ years of experience in data and analytics within logistics, e-commerce, financial services & telecom industries. Skilled in identifying data needs for the business, building and managing data infrastructure using ELT/ETL tools and methods and exploratory data analysis.

Skills

Projects

Sales Forecast Model

Forecasting product sales with Facebook's Prophet library and Modeltime R package.

Evaluate effects of promotion campaign

Task is to assess A/B test results of a test promotion

How to forecast sales with advertising spend

Sales forecasting based on historical data is an important and critical process for any business.

Evaluate Facebook Social Media Performance

Identify in social media engagement in activities on Facebook has had an impact in building the brand.

How to use one-way ANOVA for forecasting in R

Imagine my surprise when I learned that Analysis of Variance (ANOVA), well regarded in hypothesis testing, can be used to forecast sales. Well it really shouldn’t be a surprise as ANOVA and regression are closely related.