Aug 2024 - Currently

Data Scientist @ Zain Sudan

Reaching out to business stakeholders to reframe their business problems as data science problems. Researching, analyzing, evaluating different data science use cases from technical and business value perspectives. Utilized machine learning to introduce new customer segmentation that aims to facilitate customer migration and CLV management. Conducting data science knowledge sharing sessions to ensure collaboration and mutual understanding across analytics team. Assisting with BI workloads as needed.

Aug 2022- Aug 2024

Data Science Executive @ GO Digital Services

Build and deploy machine learning models for real-time ride matching, ETA predictions, and dynamic pricing algorithms to optimize the platform’s efficiency. Optimize driver routing and fleet allocation through predictive analytics and geospatial modeling. Implement churn prediction models to identify at-risk customers and drivers, enabling targeted retention strategies. Design and execute A/B tests to evaluate the effectiveness of product features, pricing strategies, and promotions. Measure the ROI of data-driven initiatives, providing detailed performance insights to stakeholders.

Jan 2021 - Aug 2022

Customer Experience Data Analyst @ MTN Sudan

- Provide actionable insights to support strategic decision-making within the company. - Creating reports, visualizations, and dashboards to effectively communicate findings to different stakeholders. - Collaborate with cross functional teams to identify areas for improvements and optimization