E-Pharmacy for Family Planning (EP4FP) — Digital Performance Analytics

Contributor on a published Gates Foundation-funded report on digital pharmacy for healthcare delivery in Nigeria. As part of the HealthPlus analytics team, provided digital performance analytics for the EP4FP project delivered by a consortium of SFH, Busara, HealthPlus & PSNF.

Financial Data & MIS Analytics — Advans Lafayette Nigeria

SQL-based MIS and portfolio analytics inside a CBN-regulated microfinance institution. Built outlet network performance reporting across 5–7 cashless banking points, supported digital loan product development, conducted API and USSD integration testing, and led a data archiving initiative.

Automated Customer Insights Pipeline

The project shows the design and implementation of an automated ETL pipeline to analyze customer behavior using an e-commerce dataset. The pipeline extracts, validates, and transforms raw data into structured outputs, enabling analysis of customer engagement, segmentation, churn risk, and value.

Campaign Performance Analysis - (Nykaa)

End-to-end campaign performance analysis for a simulated Nykaa marketing dataset covering 55,000+ campaigns across five campaign types, five audience segments, and six channels. Built a MySQL pipeline, identified ROAS aggregation error in the source data, and built a Looker Studio dashboard.

Ecommerce Acquisition & Conversion Performance Analysis (Fuzzy Factory)

This analysis tracks acquisition performance across 4 channels over 3 years, exploring how different acquisition channels contribute to traffic, conversion, and revenue generation. The goal was to move beyond surface metrics and identify which sources drove traffic volume, as well as valuable users.

Stellar_Six Mobile App

Visualizations, User Persona, and Wireframes designs for the development of mobile app to list medical Specialist in Nigeria.