2023 - Current

Data Analyst at the Ehrenberg-Bass Institute, University of South Australia

Role and responsibilities: Lead data analyst for category mapping and category growth research and reports. Conduct collection, wrangling and cleaning of large multimillion row data sets, for national and international clients, including Bulla Dairy Foods, PepsiCo, Mars Inc. and Kenvue. Develop and maintain data models, dashboards and reports using Excel and Tableau to visualise and communicate data-driven insights to stakeholders. Achievements: Pioneered the project type, category mapping and category growth, within the Institute, in conjunction with a small team of senior marketing scientists. Successfully produced and delivered multiple category mapping and category growth reports and presented aiding clients to assess advertising and sales performance against their own companies/brands

2022 - Current

Technology and System Administrator at the Ehrenberg-Bass Institute, University of South Australia

Role and responsibilities: Ensure smooth technology operations, provide IT support, and enhance security practices for a team of over 100 local and international staff. Research tech solutions, produce media content, manage assets, procure hardware and software, coordinate and facilitate meetings, and communicate IT information effectively. Achievements: Introduced and maintained an internal IT ticket system, ensuring the smooth delivery of support, successfully handling an average of 30 support tickets a week. Filmed/edited upwards of 20 videos for social media, conferences, and internal use. Created and maintained multiple internal use IT guides and equipment tracking files.

2023 - Current

Marketing Analytics Tutor at the University of South Australia

Role and responsibilities: Teaching comprehensive guidance to second-year university students. Responsibilities encompass the instruction and assessment of essential concepts, modelling techniques, evaluation techniques and comprehensive use of Excel. Achievements: Completed in marking 60 tests weekly, 60 exams and 30 group assignments. Deemed, by students, an overall very supportive and educational teacher/tutor.