Nikhil Kumar | Marketing Analytics Manager | Empowering Campaign Managers to plan effective campaigns | Data & Analytics Leader with NLP & Machine Learning | Executive Solutions | Ex JC Penney | Ex Dell

Nikhil Kumar

Based in Bangalore

About

I thrive on leading cross-functional teams and orchestrating projects from conception to fruition. With over 11 years of experience in Cloud Computing and Virtualization, I am a seasoned professional specializing in IT, Business Intelligence, and Strategy Transformation. My passion lies in transforming manual processes into streamlined, automated operations, resulting in cost savings and heightened customer satisfaction. My expertise extends to data integration, validation, and warehousing. Throughout my career, I have driven business intelligence transformations, implementing innovative solutions.

Skills

Projects

AMER House Pricing Dashboard

Interactive dashboard with in-built calendar feature for slices on House price by different slices such as by bedrooms, bathrooms etc. The dashboard has high level and mid level views for better insights

Customer Segmentation using RFM

Customer segmentation is the process of dividing a customer base into distinct groups with shared characteristics, behaviors, or preferences. This strategic approach allows businesses to tailor marketing efforts, products, and services to meet the specific needs of each segment

Evaluation/Effectiveness of Marketing Channel Performance

Evaluate marketing performance for each individual channel and for your overall business & marketing funnel. Build simple marketing dashboards that can be used in real life, as well as look at some case studies and common pitfalls.

Customer Churn Analysis

Bank wants to identify - what are the factors which are causing customer churn.

Project Requirement Document | Client MCM (Designer Bag)

Our client is MDM (MDM, which stands for “Modern Design München,” has always been a handbag mainstay. ). It’s been in the industry for long time but has experienced declining revenue for the past 5 years. MDM wants to understand: What is causing this decline? How to drive more revenue?

Recommender System | Content Based

Prepared a content based movies recommender system which can let the user know the top 5 closest movies based on the inputted movie by the user

Sentiment Analysis

Executed an NLP project and achieved accuracy of ~84% using algorithms like Random Forest, Naive Bayes. Applied text vectorization like - Word2Vec, Tfidf, Bag of Words, N grams and text preprocessing like - lower casing, stopwords removal, punctuation removal, html tags removal, stemming etc

Marketing Effectiveness : Marketing Funnel

Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. A marketing funnel is a multi-stage process that guides potential customers from first learning about a product to making a purchase. Marketing teams often use the AIDA model.