2019-2022

Data Analyst at Indigo Airlines

• Developed and implemented pricing and inventory strategies to optimize revenue by analyzing industry trends, competition and customer behaviour, resulting in an 8% increase in overall revenue within the first year • Executed VBA scripts to automate daily data retrieval tasks, reducing manual effort by 20 hours per week. Introduced Python scripts for real-time data processing, leading to a 25% improvement in data accuracy and a 30% reduction in processing time • Deployed quantitative analysis and data mining/visualization on Tableau and Power BI to monitor KPIs like PRASK and Load Factor, providing stakeholders with actionable insights and contributing to a 20% reduction in decision-making time • Conducted A/B testing on pricing models, resulting in a 20% improvement in the effectiveness

Apr,2022 - Mar,2023

Senior Data Analyst at EssenceMediacom

• Applied machine learning algorithms and data science techniques to identify the optimal target audience for products, resulting in a 13% increase in marketing yield • Collaborated with Google on several campaigns, implementing Brand Lift Studies and measurement tactics to optimize marketing strategies that boosted campaign efficiency by 15% • Identifying and analyzing the impact of marketing and product changes on customer acquisition, behaviour, and retention, which played a pivotal role in driving a notable 18% surge in subscriber numbers • Revised reporting processes by automating recurring reports with Google Scripts, APIs, and Python, reducing manual workload from 5-6 hours to under 30 minutes, thereby increasing overall departmental productivity by 25%